I'm a freelance social media director & strategist, brand marketer, writer, and editor based in Brooklyn, New York.
 
I'm originally from Toronto, Canada, and after I finished my Bachelor of Arts at McGill University in Montreal, I moved to New York to pursue my Masters in Publishing: Digital and Print Media at New York University. I started my career at Esquire Magazine, and served as the Social Media Editor there for several years, working alongside the team that was awarded the National Magazine Award for General Excellence from the American Society of Magazine Editors in 2025. At Esquire, my role encompassed everything from strategizing the social rollout of a Pulitzer Prize-winning feature story to filming TikToks with the likes of Sir Paul Smith. In 2025, I joined the team at Saks OFF 5TH as the Senior Manager of Social Media, where I oversaw all organic social channels and creator partnerships. 
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In 2026, I began freelancing as a social media director, strategist, & manager for clients, including "The Love List" by Jess Graves, a top 10 fashion publication on Substack, and Cassandra Grey, founder of Violet Grey and Madame Grey. ​I bring a strong set of editorial, creative, social media, and affiliate marketing skills sharpened by years in legacy media and fashion, and I'm excited and energized by applying that skillset to brands and creators alike.